Motor vehicle maintenance and repair, is the eternal topic of the automobile in the life,but also for the vast number of consumers are very concerned about the problem.Today let's take a look at the China automobile after sale service market pattern andhow we respond to the present and impending change.
At present, our car after sale service market are generally divided into three camps:
The first one is based on host plant as the leading 4S store model, the scale of enterprises are generally large, comprehensive repair service projects, and access to national repair industry qualification authentication, authorization and host plant. The advantage of this model is for a single brand is the depth of the service ability, have the technology to update real-time and technical information security, accessoriescategory improvement and relatively stable. Generally a good customer experience. Is the lack of service convenience is poor, due to run high operating costs caused byhigher prices, service.
The second camps are comprehensive repair plant, China's relevant laws and regulations of the state of this industry is zoned for construction industry, need to get the repair qualification, and through the environmental protection, safety, fire protection, public security departments for approval or filing, rank respectively one or two, three kinds of comprehensive repair enterprise. These enterprises are subdivided into professional insurance accident car repair large spray sheet metal repair factory, specializing in the car repair plant, regional chain repair, one-stop service, community property repair plant, oil center, the tire shop, the roadside shop.Several types of.
The comprehensive repair plant according to location, service object, service project is different, the scale is different also, service convenience features is good, have certain flexibility, service models, the price has certain advantages, shortcomings is limited by the extent of industry as a mature, identified in the personnel qualification,parts procurement channels, there are congenital defect more or less equipment utilization degree, technical data acquisition, service standards, process angle,resulting in service quality uneven, disorderly competition.
The third camp is the car wash, beauty shop, this kind of enterprise mainly has theconsiderable advantage in car decoration and beauty service project, service standards and the results are easy to be customer intuitive feelings, because theprocess and standards is relatively easy to formulate, appear more chain nature of the enterprise, but these enterprises generally do not have the repair quality also, no special repair tool related equipment, and repair personnel reserve.
With the development of automobile technology change rapidly, and I had theautomobile industry booming, China has moved into the era of automobile, car is fast becoming a major repair and maintenance of the group, the Group car features isused for daily work, or leisure, the vehicle dependent strong, professional, time, andconvenience for repair and maintenance there is a strong requirement. At the same time, the automobile electronic technology is ripe day by day, also make the vehiclelife cycle maintenance become the main service projects, overhaul project complexshowed a downward trend, the government has introduced stricter traffic laws also inhibited the traffic accident.
Lift continuously improve labor cost and comprehensive operating costs in recent years, the technical, personnel intensive characteristics of auto repair industryconstantly seek new breakthrough, the birth of professional and service specificationmore distinct chain service brand, some enterprises also stepped up in Chineselayout, compete for high-end service window. 4S stores will also go down, through theunique advantages to develop the second-hand replacement, warranty, etc. to improve the standard of services at the same time, to get closer to consumers,improve customer consumption experience, increase customer consumption viscosity.
When the owners understand on the car continues to improve, to repair and maintenance of self awareness has been continuously strengthened, we should graspthe following tips to choose exactly the place of service, to provide more thoughtful,convenient service for us.
1, choose the nearest. This is the only standard to save time, both the 4S store, orchain of service providers, or a car beauty shop, as close as possible to the. Find therange or in your regular activities in 2 km radius. So take the car repair convenientalso save transportation cost.
2, in the repair process, pay attention to service personnel whether detection beforerepair. Fault diagnosis of vehicle whether to say clearly. Through the fault recording equipment diagnosis to comprehensive understanding of vehicle occurring during useor problems, in order to save map, or simply by experience and judgment are not responsible for the way. Professional consultant in repair repair quotation, dealing with fault diagnosis, should do service projects, matters needing attention, use whatspecifications brand fittings, car delivery time to say clearly, this method canpreliminary judgment service specification repair plant, whether can the real on vehicle responsible, responsible for the customer
3, parts used, whether it is the mainstream brand, one of the content in the repair process of replacement auto parts also repair factory service, in the use of accessories, whether the use of reliable, the best matching accessories, is an important component for ensuring the quality of repair, in the accessories to makeuse, as far as possible the use of quality assurance mainstream brand accessories.
4, whether regular market activities can see repair plant in the management ofwhether there is a higher level. According to the changes of the seasons and holidayscan launch related activities, to promote consumer active inspection, maintenance of vehicles, which can bring benefits to the customer, can also bring new customersthrough the activities, but the activities of the organization or a certain challenges,when the factory in the accessories stock comprehensive repair, you can put all thecar accessories prepare, in the organization of activities |
